Meyer Blue
Meyer Blue sold 114 of its 226 units; 50.4%; on the first day of its private launch on 5 October 2024, at an average of S$3,260 psf, including two penthouses transacted above S$3,400 psf. The freehold project from UOL Group and Singapore Land sits on the former Meyer Park site at 81/83 Meyer Road in District 15, a single 26-storey tower facing the East Coast waterfront. It is one of the few genuinely freehold options in a Katong/Meyer launch cohort dominated by larger 99-year leasehold projects.
The numbers, on one page.
- Project name
- Meyer Blue
- District
- D15 (RCR); Katong / Meyer / Amber, East Coast
- Address
- 81 & 83 Meyer Road, Singapore 437908
- Developer
- UOL Group and Singapore Land Group (SingLand), joint ventureSource: UOL release + EdgeProp/Yahoo, Oct 2024
- Tenure
- FreeholdSource: UOL + EdgeProp/Yahoo, Oct 2024
- Total units
- 226Source: two-source corroborated (UOL + EdgeProp/Yahoo), Oct 2024
- Configuration
- Single 26-storey towerSource: UOL release + EdgeProp/Yahoo
- Architect
- P&T Consultants (P&T Group)Source: EdgeProp awards write-up (mirrored by Yahoo), 2025
- Est. TOP
- By 2028 (developer target)Source: 99.co (range); developer target
- Launch
- Private launch 5 Oct 2024 (preview from 21 Sep 2024)Source: UOL + EdgeProp/Yahoo, Oct 2024
- Launch-day result
- 114 units (50.4%) sold at avg S$3,260 psfSource: UOL + EdgeProp/Yahoo, 5 Oct 2024
- Penthouses
- 2 sold launch day at S$3,418 and S$3,436 psfSource: EdgeProp + Yahoo SG, Oct 2024
- Site origin
- Former Meyer Park, en-bloc S$392.18m (Feb 2023), ~S$1,668 psf pprSource: UOL + EdgeProp/Yahoo
- Award
- Top Luxury Development, EdgeProp Excellence Awards 2025Source: EdgeProp + Yahoo SG, Oct 2025
Load-bearing facts on this page are corroborated against at least two independent sources before publication. Last verified 9 Jul 2026.
78% sold to date
A freehold tower on the Meyer Road waterfront strip.
Meyer Blue's launch-day result; 114 of 226 units (50.4%) sold on 5 October 2024 at an average of S$3,260 psf; landed it at the top of the freehold-luxury pricing band in the East Coast and validated UOL and Singapore Land's read of demand for tenure-secure stock on a blue-chip address. The number that matters most here is the freehold premium: at roughly S$3,260 psf, Meyer Blue cleared launch day priced several hundred psf above the District 15 leasehold cohort of 2023-24, where Tembusu Grand (~S$2,465 psf), Grand Dunman (~S$2,543 psf) and Emerald of Katong (~S$2,621 psf) all transacted, and a touch above the nearest freehold benchmark, The Continuum at ~S$2,732 psf.
The site context underpins that pricing. UOL and SingLand acquired the former Meyer Park collectively for S$392.18 million in February 2023, working out to about S$1,668 psf per plot ratio. That land cost, the freehold tenure, and a first-tier Meyer Road position with sea and city views are the three levers the developer's general manager publicly attributed the take-up to. The project is a single 26-storey tower designed by P&T Consultants, which keeps the development low-density for its unit count and concentrates the higher floors on the view.
The buyer base was overwhelmingly domestic. The developer reported that around 99% of launch buyers were Singaporeans and permanent residents; a figure carried by EdgeProp/Yahoo and not independently audited; which is unsurprising given the 60% Additional Buyer's Stamp Duty on foreign purchases. The two-bedroom and three-bedroom formats took roughly 77% of sales and the larger four- and five-bedroom units plus penthouses made up the balance. Both penthouses sold on launch day, at S$10.08 million (S$3,418 psf) and S$10.28 million (S$3,436 psf), the two highest-psf deals of the day.
The project's standing was reinforced a year later when Meyer Blue won Top Luxury Development at the EdgeProp Singapore Excellence Awards 2025; UOL and SingLand's second consecutive win in that category after Watten House. For a buyer in mid-2026, the honest read is that the easy half sold quickly; the remaining inventory skews toward larger, higher-quantum units, so the live question is absorption of four-bedroom-and-up stock rather than whether the project found a market.
Launched at S$3,260 psf — freehold, sea-fringe pricing.
Meyer Blue's launch-day average of S$3,260 psf places it firmly in freehold-luxury territory and sets it apart from the District 15 leasehold launches it is most often compared against. Indicative entry prices ran from about S$2.01 million (S$3,019 psf) for a 667 sq ft two-bedroom premium, S$2.96 million (S$2,985 psf) for a 990 sq ft three-bedroom, S$4.48 million (S$2,950 psf) for a 1,518 sq ft four-bedroom premium, and S$5.59 million (S$2,936 psf) for a 1,905 sq ft five-bedroom. Note the psf actually falls as units get larger; the smaller stock carries the higher rate, which is typical for view-led luxury pricing.
Against comparables, the freehold premium is the story. Meyer Blue at ~S$3,260 psf sits above The Continuum (freehold, Thiam Siew Avenue, ~S$2,732 psf launch) and well above the nearby 99-year leasehold cohort; Emerald of Katong (~S$2,621 psf), Grand Dunman (~S$2,500 psf, launch weekend, Jul 2023) and Tembusu Grand (~S$2,465 psf). The closest like-for-like on developer and positioning is UOL/SingLand's own Watten House in D11, which launched at ~S$3,230 psf. Buyers were effectively paying a freehold-and-frontage premium of several hundred psf over leasehold neighbours.
| Project | District | Units | Tenure | Completion | PSF |
|---|---|---|---|---|---|
| Meyer Bluesubject | D15 · Katong | 226 | Freehold | 2028 | S$3,260 avg at launch (50% launch day) |
| The Continuum | D15 (Thiam Siew Ave) | 816 | Freehold | est. 2027 | ~S$2,732 psf avg over launch weekend (6–7 May 2023; 26.5% sold) |
| Watten House | D11 (Shelford Rd) | 180 | Freehold | est. 2027 | ~S$3,230 psf avg, 57% (102 units) sold launch day (18 Nov 2023) |
| Emerald of Katong | D15 (Jalan Tembusu) | 846 | 99-year leasehold | est. 2028 | ~S$2,621 psf avg, ~99% sold launch weekend (16 Nov 2024) |
| Tembusu Grand | D15 (Jalan Tembusu) | 638 | 99-year leasehold | est. 2027 | ~S$2,465 psf avg, 53% (340 units) sold launch weekend (8–9 Apr 2023) |
Launch averages and take-up are developer/EdgeProp-reported. Comparables are recent D15 East Coast launches; freehold tenure and sea-view stacks are the premium drivers.
Mostly mid-large, with sea-view penthouses.
The mix skews toward larger family layouts and the sea-facing stacks that command the premium; two penthouses cleared above S$3,400 psf on launch day. Per-type counts follow the developer's launch configuration.
| Type | Total units | Size (sqft) | Pricing |
|---|---|---|---|
| 2-Bedroom Premium | from 667 | from S$2.014m (S$3,019 psf) | |
| 3-Bedroom | from 990 | from S$2.955m (S$2,985 psf) | |
| 4-Bedroom Premium | from 1,518 | from S$4.478m (S$2,950 psf) | |
| 5-Bedroom Suite | from 1,905 | from S$5.593m (S$2,936 psf) | |
| Penthouse | 2 | 2,949 & 2,992 | S$10.08m (S$3,418 psf) & S$10.28m (S$3,436 psf), both sold launch day |
Sizes and starting prices from UOL's launch release and EdgeProp launch reporting.
81 Meyer Road — between Katong Park and Tanjong Katong MRT.
Meyer Blue occupies 81/83 Meyer Road, a first-tier stretch of the Meyer/Amber enclave in District 15 that has long commanded a premium for its proximity to the East Coast waterfront and its low-rise, residential character. The single 26-storey tower is oriented to capture sea and city-skyline views, which is central to both the design and the pricing.
Connectivity rests on the Thomson-East Coast Line. Reported marketing distances are broadly consistent with the straight-line figures, but door-to-door walking distances run somewhat longer and should be treated accordingly. The East Coast Parkway gives quick road access toward the CBD and Marina Bay, though the trade-off of the ECP-side position is the expressway itself sitting between the development and the beach.
The practical tension is between address quality and everyday access. The Meyer/Amber pocket is quieter and more exclusive than the busier Katong core around Tanjong Katong Road, but that also means amenities and the MRT are a walk rather than at the doorstep; a reasonable trade for buyers prioritising tenure, views and a calmer street over step-out convenience.
Old Katong on one side, the East Coast on the other.
Meyer Blue trades on a mature, freehold-dominated enclave: two Thomson-East Coast Line stations within walking distance, the i12 Katong / Katong V / Parkway Parade retail belt a short drive south, and East Coast Park reachable via the Tanjong Katong underpass. The school catchment leans secondary and JC rather than a marquee primary on the doorstep.
- Tanjong Katong Primary School~1.3 km · 1–2 km tier
- CHIJ (Katong) Primary~2.4 km
- Dunman High School~1.0 km
Distances are approximate (OneMap, straight-line). Tanjong Katong Primary may fall within 1 km — worth a OneMap check, as that would place it in the Primary 1 priority tier.
- Katong Park MRT (TE24)~630 m
- Tanjong Katong MRT (TE25)~700 m
- Dakota MRT (CC8)~1.3 km
- i12 Katong~1.2 km
- Katong V~1.5 km
- Parkway Parade~1.6 km
- 112 Katong~1.7 km
- East Coast Parkshort drive via Tanjong Katong underpass
- Katong Park~0.6 km
A freehold sea-fringe hold, priced like one.
Meyer Blue is a tenure-and-location buy at a full price. Here's who that fits, and who it doesn't.
Freehold scarcity on the Meyer strip.
The investment case rests on scarcity: genuine freehold stock in D15 is limited, and Meyer Blue priced at a defensible premium to the surrounding leasehold launches. With launch demand overwhelmingly local owner-occupier (developer-reported ~99% Singaporean/PR) and a TE-line catchment, rental and resale demand should be supported, though the high quantum on larger units narrows the tenant/buyer pool.
Sea-view family owner-occupiers.
For an owner-occupier who wants a freehold home on a blue-chip East Coast address with sea/city views and an established school catchment, Meyer Blue is a coherent fit; a low-density single-tower development from a reputable UOL/SingLand JV, in the quieter Meyer/Amber pocket rather than the busier Katong core.
Entry-budget and MRT-on-the-doorstep buyers.
We would steer away a buyer whose priority is step-out MRT and mall convenience, a sub-S$2m budget, or maximum psf efficiency; the leasehold neighbours (Emerald of Katong, Grand Dunman) deliver more space per dollar, and the ECP separates the site from the beach. Anyone needing certainty on handover should also note the Dec 2028 TOP is a developer target, not a confirmed date.
What the brochure won't tell you.
The freehold premium is real and was paid: at ~S$3,260 psf launch-day average, Meyer Blue cleared several hundred psf above the D15 leasehold cohort (Tembusu Grand ~S$2,465, Grand Dunman ~S$2,500, Emerald of Katong ~S$2,621); you are buying tenure and frontage, not value-per-square-foot.
The easy half sold on day one (114 of 226), but that means the remaining inventory skews toward larger, higher-quantum four-bedroom-and-up units, so absorption of the back half is a slower, different question than the launch headline suggests.
The ECP sits between the development and East Coast Park; the sea views are real but the beach is across an expressway, not a stroll across the road.
Buyer demand was overwhelmingly local (developer-reported ~99% Singaporean/PR, carried by EdgeProp/Yahoo and not independently audited), which is reassuring for genuine demand but means little foreign-investor depth to lean on for resale.
The Dec 2028 TOP and the ~96,672 sq ft site area are developer/marketing-reported figures (incl. the SingLand portfolio page) rather than two independent news outlets; treat them as targets pending verification.
What's still available on the Meyer strip.
Meyer Blue sold half its units on launch day and has continued to move; the residual pool is weighted to larger and sea-facing stacks. We'll send the current balance-unit list, stack-by-stack pricing, and any active incentives.
What buyers keep asking.
- Who is the developer of Meyer Blue? +
- Meyer Blue is developed by UOL Group and Singapore Land Group (SingLand) as a joint venture. The two related companies also developed Watten House in District 11, and both projects won EdgeProp's Top Luxury Development award in consecutive years.
- How many units does Meyer Blue have? +
- Meyer Blue has 226 units in a single 26-storey tower. A figure of 250 circulates on one marketing page, but the developer and every major outlet (EdgeProp, Yahoo SG, 99.co, PropertyGuru) confirm 226.
- Is Meyer Blue freehold or leasehold? +
- Meyer Blue is freehold. That tenure is a key differentiator from the nearby 2023-24 District 15 launches; Tembusu Grand, Grand Dunman and Emerald of Katong; which are all 99-year leasehold.
- How many units did Meyer Blue sell at launch? +
- Meyer Blue sold 114 of its 226 units; about 50.4%; on the first day of its private launch on 5 October 2024, at an average price of S$3,260 psf. This is a launch-day figure dated to October 2024.
- What was Meyer Blue's launch price? +
- Meyer Blue launched at an average of S$3,260 psf on 5 October 2024. Indicative entry prices ran from about S$2.01 million for a two-bedroom premium (S$3,019 psf) up to S$5.59 million for a five-bedroom (S$2,936 psf).
- How much did the Meyer Blue penthouses sell for? +
- Both Meyer Blue penthouses sold on launch day: one at S$10.08 million (S$3,418 psf, 2,949 sq ft) and one at S$10.28 million (S$3,436 psf, 2,992 sq ft). These were the two highest-psf transactions of the launch.
- Where is Meyer Blue located? +
- Meyer Blue is at 81 and 83 Meyer Road (postal 437908) in District 15, in the Meyer/Amber enclave of the East Coast, Singapore. It sits on the former Meyer Park site facing the waterfront.
- What is the nearest MRT to Meyer Blue? +
- Meyer Blue's nearest MRT is Katong Park (TE24) on the Thomson-East Coast Line, with Tanjong Katong (TE25) also within walking distance.
- When is Meyer Blue expected to be completed? +
- Meyer Blue's expected completion (TOP) is December 2028 according to developer/marketing material, including the SingLand portfolio page. Treat this as a target rather than a guaranteed handover date.
- What was the Meyer Blue site before redevelopment? +
- Meyer Blue was built on the former Meyer Park, a freehold condominium that UOL and SingLand acquired collectively en bloc for S$392.18 million in February 2023; roughly S$1,668 psf per plot ratio.
- Who were the buyers at Meyer Blue? +
- The developer reported that about 99% of Meyer Blue's launch buyers were Singaporeans and permanent residents (a developer figure carried by EdgeProp and Yahoo SG). Two- and three-bedroom units accounted for roughly 77% of sales, with larger four- and five-bedroom units and the penthouses making up the rest.
- How does Meyer Blue compare to other District 15 launches? +
- Meyer Blue's ~S$3,260 psf sits above the freehold The Continuum (~S$2,732 psf launch) and well above the leasehold cohort; Emerald of Katong (~S$2,621), Grand Dunman (~S$2,500 psf, launch weekend, Jul 2023) and Tembusu Grand (~S$2,465). Its closest like-for-like is UOL/SingLand's own Watten House in D11 at ~S$3,230 psf launch.
- Has Meyer Blue won any awards? +
- Yes; Meyer Blue won Top Luxury Development at the EdgeProp Singapore Excellence Awards 2025, UOL and SingLand's second consecutive win in that category after Watten House.
Why the launch held.
114 of 226 units on launch day at S$3,260 psf, with two penthouses above S$3,400. Here's the read.
More than half sold on launch day (114 of 226 units, Oct 2024); the developer's balance list has continued to move since, weighted to larger and sea-facing stacks. Ask for the current balance-unit count.
Get the balance unit list →- 01Freehold scarcity in a leasehold cohortMeyer Blue was one of very few genuinely freehold options in a District 15 launch wave dominated by 99-year leasehold projects, and buyers paid a several-hundred-psf premium for that tenure security.
- 02Blue-chip address with viewsA first-tier Meyer Road position with sea and city-skyline views from a single 26-storey tower gave the project a frontage premium the developer explicitly credited for take-up.
- 03Domestic owner-occupier demandWith a developer-reported ~99% of launch buyers Singaporean or PR, take-up rested on genuine local owner-occupier demand rather than foreign speculative money; a more durable base in a high-ABSD environment.
- 04Track-record developer pairingUOL and SingLand carried over the playbook from Watten House (57% / 102 units sold on launch day, Nov 2023); Meyer Blue's 50% launch-day clearance and subsequent EdgeProp award extended that record.
- 05What to watch from hereThe back half of inventory skews to larger, higher-quantum units, so the live question for 2026 buyers is absorption of four-bedroom-and-up stock and how the Dec 2028 completion target holds; not whether the project found a market.
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